
This week I had some customer service related experiences. The first was a disputed charge on my Comcast bill. Last year, when I had a disputed charge, it took me long phone calls for three consecutive bills in order to correct the error. Now, thanks to
twitter, I got help directly from @ComcastGeorge, who had someone call and issue a credit. Total time invested by me: about 15 minutes.
Then I was setting up an event on my ning site and sent out a tweet in frustration about not wanting to be forced to include an image for every event, to which I got a reply:
Later the same day, I vented my frustration with Acrobat and got a response:
I'll admit I was half-testing twitter to see if someone from Ning or Adobe was listening. It's good to see that they are, and, in the case of Ning, that they are taking what they learn from the community and applying it.
But it struck me that if I was not on twitter, like the other 95% of the people in the US, I would not be as happy with these companies. I know that Comcast is not getting any better with their call-center service because I experienced it and still
hear about it from other people, I know that Adobe's on line support is basically an FAQ because I looked there for a solution before sending out that tweet.
Until companies stop running
the formula from Fight Club, and only taking care of the vocal minority because it's cheaper to do so, we're going to keep seeing that minority become more and more vocal to get what they want.
This is not a Good Thing. Not only because there will be cases where the undeserving are rewarded, but also because the loudest voices are often the most extreme. I have seen our national conversation devolve into shouting matches between extremes, creating the false choice that we need to agree with one or the other point of view. From politics, to religion, to the economy, to education, the middle way is being lost.
Thinking in terms of exact opposites is as childish as believing that you will get your way if you yell long enough.
Here's hoping we're in for an era of passionate moderates who are willing to bank their
personal outrage in the cause of community peace and progress, and that companies will give people less reason to reach for the bullhorn in the first place.